Published Date: January 13, 2025
We know running a salon business is like bending over backward. You have to stay physically more active, manage clients, keep a look at transactions, assign employees the right tasks, and manage bookings efficiently so that no client or employee feels restless.
While you must work hard to keep your salon running, a salon website may add convenience to your and your clients’ lives. We are not bragging, but a website brings perks to your salon business that are impossible otherwise. Moreover, you must rely on more than foot traffic to compete in the market.
In this blog post, we have explained how to create a beauty salon website and emphasized the need for a website for your salon business.
With a busy schedule that includes serving your clients with only the best services and satisfying them until the last hair blow dry or nail filing, you might feel overwhelmed with creating a website.
However, a well-designed salon website is like a digital storefront where you can showcase the best of your services to your potential clients and persuade them to book styling or self-care services at your salon. Your website reflects your salon, through which people set expectations when visiting it.
Here are some perks you can achieve with a professional beauty parlor website.
A website helps your business reach a wider audience and allows you to display your services. A well-optimized website gives your salon business online visibility in local searches, which helps drive more clients to it. More people in your locality learn about your salon and get excited by looking at your salon services, offers, and before/after images, increasing your clientele.
You may use forms on your salon website to capture potential clients’ data. You may also launch a newsletter to keep your existing and potential clients updated about your offers and discounts and grow your client community.
You may ask your clients to submit their feedback through your beauty salon website, which helps you analyze the preferences of the majority of clients. You may use this data to determine areas for improvement and make changes where necessary. By asking your clients to submit their feedback via email or SMS, you make them feel valued, increasing their chances of becoming loyal clients.
A salon website with an online booking system allows you to take clients’ bookings directly through the website. Your clients can book service appointments at their convenience, and automated reminders ensure that no client forgets about the upcoming appointment. Moreover, this online booking system also helps salon owners manage multiple appointments according to the available resources and staff.
The website creation process is not as laborious as you might think. And in fact, anyone can create a website, even those with limited to no technical skills. Thousands of salon owners advertise their services and offers through a website; hardly anyone has a coding background.
With the help of Kemo SaaS website builder, you can effortlessly create a fabulous website for your salon that will enhance your visibility and make you stand out.
Here is a step-by-step guide to creating a beauty salon website using a website builder.
The first and foremost step is to specify the objectives of your salon website. This is the time to identify the whats and hows of your website, such as ‘What are your offerings? ‘ ‘ What type of services does your salon specialize in?’ etc. By having a clear understanding of your website objectives, your website delivers a consistent and cohesive brand experience. Identify your target audience and their preferences. You should also analyze your salon’s USP, which sets your salon apart from the competition.
When creating a salon website, look for inspirational ideas from other salons’ websites, especially those in your locality. Spend time exploring their design ideas, content, layouts, styles, etc., and things you like and find engaging. How can you take appointments for your services? Is there enough information available on the website regarding every service? Is the price and time duration of every service specified clearly? What makes these websites look attractive to you? Take notes on what you like about these salon websites and how you can implement these ideas into your salon website with your creative touch. It helps you get a clear idea of what a salon website looks like. You can gather ideas about the design and functionality you want to add to your parlor website.
A salon website is more fun and helps your visitors set expectations regarding your salon visit. The design aesthetics of a salon website are significantly different from those of a real estate or portfolio website. From colors to fonts to galleries, every element should depict your professionalism as a beauty professional. You should specify the services pages you want to incorporate into your salon website. Decide on an eye-appealing color palette that resonates with your salon’s vibes. Like the color palette, the fonts should also deliver the salon’s professional identity and be planned initially to save time.
Planning the elements before the website-building process saves time and delivers a consistent brand experience. These elements set a tone for your salon website and make your potential clients trust that you have a good eye for design before they allow you to color their nails or dye their hair.
In the early and mid-2000s, creating a professional website was limited to those with strong programming skills. With the development of website builders, we have seen everyone excelling in the website creation with the help of built-in tools and a no-coding platform. We know you are great at serving your clients the best hair and skin care services and giving them a dreamy makeover at your salon. While you are too busy at your salon, doing your best, one way to get your salon website up and running quickly without any tech knowledge is through a website builder.
Many website builders are available in the market, with user-friendly interfaces and tools to create professional websites. When picking a beginner-friendly versatile builder that supports a robust tech stack, nothing comes closer to Kemo SaaS. The pre-defined and responsive design templates give your beauty parlor website a professional look. Its powerful tools help you create a full-fledged website that elevates your salon’s online presence, brings more customers and manages your business.
Kemo SaaS website builder for salons is affordable and has a 7-day trial. This intuitive builder lets your website integrate with an online booking system so that clients can conveniently book your salon services online at any time.
The domain name is the online identity of your salon website, i.e., the name people enter on their browsers to access your salon website. The salon name you operate should be included in your website domain name. For example, if your salon name is ‘Mirrors,’ you may check ‘Mirrors.com’ to see its availability. You may purchase it within the Kemo SaaS platform if it is available or connect a domain already purchased from another provider. If the domain name you want for your website is not available, you may try variations like ‘Mirrorssalon.com,’ ‘Mirrorshairsalon.com,’ or ‘Mirrorsbeautybar.co’, etc.
Your website domain name is like the digital identity of your salon, so it should revolve around your salon business. When choosing a domain name for your salon website:
Once the domain name is registered, you may even use it to get your custom email address, which enhances your brand recognition and allows you to manage all business communications in one place.
When it comes to hosting your website, Kemo Saas takes care of it, and you do not have to purchase hosting separately while using Kemo Saas. Hosting is the space on a server where your website files are stored. You usually need to buy hosting from a hosting provider to make your website live. However, not while using Kemo Saas, as we offer hosting in our Ultimate and Premium plans, saving you the hosting cost.
We know you want your website to have the same enticing impact on the visitors as your French manicure has on the clients. Chic, professional, and breathtakingly mesmerizing. To get that, you don’t have to put in extra work, as Kemo SaaS is packed with more than 10 stunning, professionally designed salon-specific templates that are responsive and built with SEO in mind.
You may browse through our pre-defined library and pick a template that matches your salon aesthetics and fulfills the functionality you want to add to your salon website. These templates are already built to look excellent, but you may also customize them to your liking. The goal here is to blend your salon’s personality with the functionality of your website and convey the salon’s information clearly.
Since most salon website visitors come from mobile devices, all of the templates offered by Kemo SaaS are responsive and automatically adjust to mobile screens. As a salon owner, you know how important it is to look good, so try to elevate the design of your template by customizing the design elements.
The most essential aspect of a website is its user experience, so when customizing the template, ensure that it offers the best user experience and makes it easy for clients to explore your website.
This is a crucial part of your website creation, i.e., determining the pages and structure of your website. At this point, you should create the pages for your salon website, add them in the menu, and connect them with each other where required. You may create a logical sitemap to indicate the pages you want to add and create their pathway. You don’t want to confuse your visitors, so keep the menu and structure straightforward so when someone visits your salon website he can easily explore it and learn about your salon, services etc.
Some of the web pages and elements that you should add to your beauty salon website are:
This is the introductory page of your salon website, where the visitor gets all the brief information about the salon. The salon’s name and logo are displayed prominently, followed by a catchy headline to engage the visitors. Create a compelling tagline and description defining your salon’s USP and place a relevant, high-quality image in the background and anywhere in the prominent spot.
Your website’s home page works like a visual magnet, so it should be written appealing, informative, and concisely. You must mention all of your services like haircuts, hair coloring, hair treatments, skin treatments, nail treatments, hand and foot care, styling, grooming, massages, body treatments, etc on your home page and link them with their relevant pages for further details for visitors. Use splash pages and popups to guide visitors towards a particular offer/action, inform them about a specific salon update, offer, discount, and reinforce your salon’s unique identity.
If you have special announcements to make on your salon website such as a service or product launch, or want to offer a special discount or promotional offer to visitors, you may use a splash page. This welcome page appears as the visitor lands on your website and works great to capture the attention of visitors. You may also use this page to encourage visitors for email sign-ups by offering them free consultations, discounts, or exclusive content. While this is an optional page on a salon website, it effectively brings visitors’ attention to a specific purpose.
This page introduces the team working at the salon and where you can tell your journey about starting your salon business. Every business has a mission behind it, and the about page is the place where you can share the mission and vision behind running your parlor business. Since people resonate with the personal stories more easily, share how you started as a salon professional and what motivated you to start your salon.
Talk about your certificates and experiences and give reasons for your clients to trust you. Add a brief introduction of your team members, including their expertise and photos. Create this page persuasively and informatively, not just to fill it up.
This is the core page of your salon website, where you can explain the services offered. Here, you may add different categories of the services provided at your salon, such as hair, skin, nails, massages, etc. Upon clicking on each category, the visitor will come across multiple services offered under that category.
Below is the Services page of Tiara Salon. If the user clicks on any service category, like nails, he is further taken to the page where they can find all the details of multiple nail services offered in the salon.
You may add details of every service that is offered under the specific service category, including its description, images, duration, how it works, who it is for, and pricing. Below each service, add a CTA, such as ‘Book service,’ ‘Call for consultation,’ ‘Meet the stylist,’ etc., to encourage visitors to make an appointment online rather than visit the salon in person to make a reservation.
A blog page is optional on your salon website, but having a blog with regularly updated content can benefit your website’s SEO. You can create relevant, fresh content that engages website visitors. The salon industry never falls short of exciting content ideas and updates, so you will always find something interesting to talk about on your salon website.
You may share haircare, skincare, and beauty tips and trends. You may discuss how a particular service offered by your salon can benefit your audience, share tutorials, and discuss beauty secrets. Engage with your audience through comments and share your blog post links on social media to drive traffic to your website. Sharing valuable information on your salon website establishes you as a trustworthy and credible name in the beauty industry, and people start trusting you to get their services done right.
Don’t make it tough for the clients to find your contact details on your salon website. Create a contact page that displays all the relevant contact details of your salon, including phone number, email address, salon address, map, opening hours, and social media profile links. Also, stick your contact number and address in the footer or add your contact number in the header so people can easily contact your salon for booking or inquiry purposes.
Adding a chat widget to your salon website can significantly improve the user experience. Potential clients with queries about your salon’s services may get immediate assistance, and the customer support agent may offer them tailored support. This efficient communication appeals to visitors and increases their chances of booking your services.
You may utilize chat widgets not only for proactive communication but also for lead qualification and gathering valuable data. Chatting with your potential clients can help you understand their choices, interests, and issues so you may offer them the most suitable options.
By embedding forms on your salon website, you can collect valuable information, generate leads, and enhance customer engagement. You may use contact forms on the home page or services page to allow customers to request specific services or to contact the salon owner regarding specific queries.
The forms are beneficial for collecting feedback from existing clients regarding services they have received in your salon. You may also ask clients to fill out the Newsletter sign-up form in return for an incentive. The data collected through the forms can be used to understand your potential clients and create follow-up strategies for them.
Why would clients trust any salon with their hair, skin, or nails? Why would someone pay for your salon services? You must give potential clients a strong reason to trust you and try your salon. Testimonials from happy clients are one of the most effective marketing tools that encourage visitors to turn into paying clients.
Most salon website visitors trust online feedback before booking services with a salon. This is why it is vital to showcase testimonials on your salon website. You may display testimonials on the home or services pages or create a dedicated testimonial page. Consider showing the clients-approved photographs to garner strong appeal and make new clients trust your professionalism.
You may add an FAQ section on the services page or create a dedicated page to answer the most frequently asked questions. The FAQ section on a salon website helps clear doubts potential clients may have regarding salon services. This is also a great place to target the industry-specific long-tail keywords to improve your website’s SEO.
Highlight different aspects of your services to clear doubts in potential clients’ minds and educate them about a service that they probably have not considered before. Specify if you offer discounted deals or vouchers at your salon, your pricing for different services, the cancellation policy, etc. Try to answer salon-specific questions that might be searched on Google to maximize your chances of getting ranked.
Clients book your salon’s services to look better, and if they don’t see the results of your services on your salon website, they second-guess their decision to get their services done from you. How often have you been blown away by the stunning haircuts and blow-dry displayed on a salon website? How often have you been attracted to the seemingly visible before and after transition of clients displayed on a salon website? The power of visuals on a salon website is unbeatable and even persuades the clients to book their appointments immediately. When people land on your salon website, they should immediately understand what services you are offering. Whether you are a hair salon, a spa, a nail salon, or a tanning salon, make it evident through visuals what services you provide at your salon.
Visuals communicate with clients, so displaying salon photographs and videos in great lighting is important. Share the images/videos that set your salon apart, such as appealing hero images/videos, clients’ transformation, the salon interior, massage areas, the equipment used in different treatments, employees in action, and every visual that resonates with your salon’s identity. You may also introduce your team of stylists with professional headshots so the clients know your team well. You may create a lookbook on your salon website to showcase styles, introduce new trends, educate clients regarding modern cuts, showcase products to achieve specific styles, and visually inspire potential clients.
Add video tours to give website visitors a tour of your salon. Consider adding hair and skin treatment tutorials or giving visitors a peek inside the beauty procedures to entice them. Showcase your clients’ videos in which they share their experiences with your services. When adding visuals to your salon website, maintain a consistent layout throughout the website.
Your salon website should be able to take online bookings effortlessly and at any time of the day. While you are busy giving clients satisfactory nail treatment or offering them the most relaxing body massages, attending every call or message for salon appointments is impossible. Give yourself a break from responding to multiple messages/calls and let your clients book appointments directly from the website.
Gone are the days when appointments had to be managed manually. Today, advanced appointment schedulers make it easier to book appointments at any time of the day and to manage multiple clients’ appointments.
By integrating the Kemo SaaS appointment scheduler on your salon website:
We know it can be hard to manage the schedules of beauty experts at your salon, and obviously, you don’t want them to work with lots of work stress. Kemo SaaS appointment scheduler comes as a lifesaver that allows you to specify the available time slots of your staff. You can also sync your Google and Outlook calendars with our calendar, so if you are busy at a specific time, it ensures that no client can book you during that time. What else could be a better way to avoid double booking?
You can create separate booking systems for each beautician in your salon and let clients book services directly on the website with their favorite nail artist, haircutting expert, or cosmetologist.
You will receive an email with every confirmed booking, so you are prepared for it. Kemo SaaS also allows you to set automated messages that will be instantly delivered to clients as soon as they confirm the booking.
One of the many ways to generate more revenue from your salon website without much effort is by adding an online shop. A shop where you can retail cosmetic products such as haircare range, skincare range, hygiene-related products, salon-specific tools and accessories, etc., increase sales and help you make more profit. You may also introduce your line of makeup, skincare, or haircare products inside your salon without creating another physical store.
Displaying products on your salon websites establishes your salon as a reputable name, and people start believing in how professional you are in your salon expertise. Moreover, when clients book an online service at your salon, you may also show them product recommendations that increase your chances of cross-selling and upselling. With an online shop on your website, you can reach a broader customer base beyond your locality and increase your brand visibility. Add an interactive shopping cart where customers of your online salon shop can add products. It should enable adding or removing products, accepting coupon codes, and guiding customers smoothly to checkout.
Offering the convenience of online payments on your salon website is not an option but a necessity. With everything going digital, clients prefer booking and paying for salon services online. If you want your salon to earn a solid reputation, you should offer your clients trustworthy and smooth payment processing. By providing payment checkout, you may allow clients to pay the full or partial amount when booking a salon appointment or when purchasing a product from your online salon shop. Not only is it helpful for clients, but it also reduces the burden on the administration and helps improve cash flow.
Kemo SaaS is a comprehensive platform that integrates online payments with appointment scheduling. You may allow clients to pay through credit/debit cards, digital wallets, ApplePay, Google Pay, etc. When the client pays for the service or product, a payment receipt is automatically delivered to him. Kemo SaaS ensures that your salon website adapts to modern business paradigms and gives you a competitive advantage.
Once you have developed a website that is stunningly beautiful and flawlessly displays your salon aesthetics and services, the next step is to optimize it for search engines. Obviously, there is no point in putting so much effort into designing a website if it is not search engine optimized and doesn’t appart in front of your target audience. Kemo SaaS allows you to optimize your salon website so it may rank higher and attracts more clients.
Think of the keywords that your targeted audience may enter when searching for a specific service offered in your salon. For example, if a person is looking to get a Shellac manicure, and this service is offered at your salon, use the relevant keywords strategically on the relevant page so that when a person in your area searches for a Shellac manicure, Google may display your salon website if optimized properly.
Add your targeted keywords in the meta titles, meta descriptions, headings, and content body. Your website’s images and videos should be optimized so they don’t affect loading speed.
Since a salon business operates in a particular locality, you should consider targeting location-specific keywords in your website and registering your business in Google My Business and local directories. This may help your business appear in local searches.
So, when a person in that locality searches for a particular service, say, ‘hair styling salon near me’ on their browser, the search engine may display your salon if you’ve optimized it properly.
Your first-ever, aesthetically appealing, full-fledged website is ready, but before you go live, there are a few preview checks you must complete.
Remember, no website works absolutely fine on the first attempt. There is always room for improvement, and by previewing it, you may identify the issues and implement changes where necessary.
Once satisfied with every element on your website, hit the publish button.
Congratulations on your first website for your salon business.
It’s time for the world to know about this masterpiece, especially potential clients in the locality who are searching for salon services near them.
Promote your salon website on social media and interact with your followers. Create engaging content for them, and appeal to them with lucrative discounts and deals. Understand what attracts your targeted audience the most and create content that keeps them engaged and encourages them to make online bookings.
For salon businesses, word of mouth works like magic. Ask your existing clients to refer your services to their friends and family and offer them incentives if someone comes with their referral.
If you have the budget, you may create ads for search engines and social media platforms. Create relevant ads that appeal to your targeted audience and encourage them to click.
Another effective way to promote your salon website among local clients is by collaborating with local businesses, such as boutiques, gyms, cafes, etc., to cross-promote each other’s services.
You may ask satisfied clients to leave reviews on Google and resolve negative reviews immediately. This establishes you as a professional in your industry, and when positive reviews are posted online about your salon business, people start trusting your business and consider trying your salon services.
You have successfully opened a salon, obtained its permit, and are satisfying numerous clients with the best salon services. Besides being great at what you are doing, if you are not creating a website for your salon, you are missing huge opportunities to attract more clients. A website is a great marketing tool that you can use to drive more bookings and revenue.
People are digitally more active today. They look for convenient ways to interact with a business. if you run a salon without any web presence, most potential clients are unaware of your salon business. Most of the time, people looking for a French manicure, hair keratin, hair detox treatment, facials, lymphatic drainage massage, or any other salon service, look online to find salons near them to get these services. Having a website for your salon can help people know about your salon and services, and they can easily schedule a salon appointment online.
With Kemo SaaS salon builder right by your side, you can create a website within a few clicks without getting overwhelmed. You can connect with the right clients by creating a salon website that reflects your brand. They will explore your unique offerings, communicate with you regarding their concerns and queries, and start trusting you as a reputable salon professional or stylist.
The salon website is essential to help a salon maximize its reach and establish it as a reputable business, especially in the digital world. A salon website helps clients know about the services offered in the salon and the details regarding each service without having to visit or call the salon. A website with a booking system also lets the clients book the salon services at their convenience. A salon can market its services, promote special offers, and showcase the stylists’ work to a broader audience through a website. By having a professional salon website, a salon can enhance its brand image, attract high-value clients, and maximize revenue.
A salon website comprises a home page, an about page, one or multiple service page(s), images/videos, a booking system, chat, contact, lead, booking forms, a map, and testimonials. It should also be responsive so visitors can easily browse it on their mobile devices.
A booking system is essential to a salon website as it allows clients to book their salon appointments more conveniently and even outside of working hours. With Kemo SaaS’s online booking system integrated into a salon website, automated reminders are sent to the clients to minimize no-shows, and the optimized scheduling within the salon’s capacity is also ensured. The booking system also reduces employees’ manual workload while helping them manage multiple bookings simultaneously.
On your salon website, you may sell haircare products, including shampoos, gels, hair color products, etc., skincare products such as cleansers, moisturizers, masks, exfoliators, makeup products, and different tools like straighteners, tweezers, hairdryers, nail clippers, etc. You may also offer gift sets or bundles at discounted prices for special occasions.
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