Do you know businesses with over 10 landing pages will likely see 55% more conversion growth? These stats represent how the growth of a business is dependent on well-curated landing pages. Whether you are running a startup or a large enterprise, you need to generate leads to survive. For gathering leads, using a landing page is evident and intellectual.
In this blog post, we will discuss how to create a landing page and how to drive traffic to it.
But first, let’s find out what a landing page is and what is the hype around it.
What is a landing page?
If you want to boost your business presence online and reach the maximum audience with no bounds, you need to build an informative and functional website. But to grasp more leads and maximize your sales, you need to build a compelling landing page.
A landing page is a standalone web page that a user lands on after clicking a link in search results, an ad, an email, or any digital platform. The core purpose of the landing page is to encourage visitors to take action, such as signing up for an event, subscribing to the Newsletter, purchasing a product/service, etc.
Since the purpose of every marketing campaign is different, you may utilize the landing page to accomplish any specific goal. However, at its core, its primary goal is to convert users’ interest into action. It’s not like a home page where you will see a clutter of information; it is a laser-focused web page with a compelling CTA to encourage visitors to convert into leads and sales.
Recommended read: what is a landing page?
Why does a business need a landing page, anyway?
Imagine a user landing on a homepage or about us page, where he gets a pool of information he is probably not looking for at that moment. This is when a landing page makes the difference.
A well-curated landing page offers a unique value proposition about what makes your business stand out in the competition. It highlights the benefits and gives users reasons to connect with you, become your customers, and buy from you, not competitors. Engaging CTAs encourages users to decide, while social proof and visuals also play their role very well. The clean and crisp design of a landing page refrains visitors from getting distracted, and a consistent message throughout the page urges visitors to take specific action.
How do you build a landing page?
Did you know that a visitor decides within 3 to 5 seconds of staying on a landing page whether to take an action, such as buying? A good landing page should be crafted well enough to garner the visitor’s attention.
While a landing page can be complicated, its building process shouldn’t be. Thanks to the fantastic landing page builders, creating a high-converting landing page is easier with just a few clicks.
You can choose sophisticated landing page builders like Kemo SaaS, which offers comprehensive tools to build a landing page effortlessly without prior knowledge. With just a few clicks, you can easily create responsive landing pages and provide an excellent experience to visitors across all devices.
All you need is to follow a few simple steps to build a high-converting landing page and win more leads.
Define your goal
Every landing page is curated to accomplish one single specific goal: capturing leads or converting visitors into customers. Sometimes, it’s about making a visitor sign up for the mailing list, registering for an event, or scheduling a consultation. Also, you should know beforehand what will happen when the visitors click on the CTA on the landing page; either they will be redirected to a specific page on your business website, such as a shopping cart, a payment page, a form, or a thank you page or they will stay on the landing page, but will get a message.
Deciding your goal is important because it will help you remain consistent and deliver the same message throughout the landing page to achieve that specific goal. Whatever your goal is, you should outline it before jumping into the landing page-building process. Being clear about your goal is essential because it will set the ground for the next steps.
A clear goal outline can further help you:
- Craft a compelling headline and copy that resonates with your goals.
- Choose visuals that complement the copy.
- Create a killer CTA that eats it all and leaves no crumbs.
So, once you have specified everything, it’s time to fuel your business growth with a remarkable landing page.
Do your competitors’ research
After deciding your goal, you need to do research for your landing page. And what can be better than your competitors? You need to look for what the competitors’ sites are offering via their landing pages and what information they are using on the landing pages to achieve the same goal as yours.
You may review their design, layout, content, visuals, and CTAs to seek inspiration. Analyze what fields are used in the form to gather the leads’ data, the keywords they use to improve search engine ranking, and the value proposition they offer.
These insights can help you create killer copy, design visuals, and add CTAs that will make your landing page stand out and drive maximum conversions.
Choose a landing page builder
You can build a landing page from scratch if you are a techie and coding pro, but who will do that when landing page builders provide ready-made templates for an effortless building experience?
Since the idea behind a landing page is to publish it quickly to drive conversions, using a landing page builder can significantly cut down the development time. Advanced landing page builders, including Kemo SaaS, put together all the tools and features required to build an effective landing page quickly and easily. Building a landing page with Kemo SaaS is as easy as baking a cake (or even faster and easier). Moreover, the free hosting, seamless integrations, and optimization features are just some additional perks it offers.
Log into your Kemo SaaS account and explore its multitude of features that, sure, will leave you spellbound. Kemo SaaS landing page builder offers a vast pool of professionally designed templates that suit almost every business niche. Save time and creative efforts by picking a pre-made, clean, and minimal template for your landing page. The drag-and-drop builder makes it even easier to arrange and customize elements on the page with a real-time canvas.
When picking a template, consider the core focus of your landing page and the placement of a single goal-focused CTA.
Start customizing the template
Now comes the most exciting part: customizing your landing page. This helps align your landing page with the website to deliver a consistent brand image throughout. Remember that your landing page is an extension of your business website, so its look and feel should not sway from your website. You are not just building a landing page but making your business speak louder and attracting potential leads.
Keep in mind a few things when customizing a landing page:
- Choose typography that is easier to read and matches your branding.
- Since a landing page delivers your brand’s identity, its color scheme should also relate to the brand. Choose the same color palette as your business website and make your landing page recognizable.
- Don’t forget to add your business logo to the landing page.
- Don’t be too informative by adding multiple elements to the landing page, as this can distract visitors from the page. Try to add negative spaces to make the entire page easy to scan.
- Also, add relevant, high-quality images that align with your business identity and refer to your offer and copy.
- If you’re adding a form, it is suggested that you embed one with only the required fields and avoid an exaggerated form.
- Display countdown timers or limited-time offers popups to create a sense of urgency.
Fill the page with persuasive and compelling content
Once the design elements are decided or specified on the landing page, it’s time to fill it with the content. Just like visuals, the copy, too, plays a pivotal role in delivering the context of the landing page and achieving your goal.
The copy should be descriptive, engaging, informational, and trustworthy, according to the specific needs and interests of your target audience. So, it compels visitors to click on that golden CTA.
This is how you can create an excellent persuasive copy for your landing page.
- Create a smashing headline that instantly grabs the visitors’ attention. It should represent the value you are offering and be engaging so the visitors do not bounce off.
- Address the pain points of your potential customers in your content, conceiving them how your products/services can resolve them. The solution you offer should resonate with their issues.
- Highlight the features and benefits of the solutions you offer. For example, if you want visitors to register for a webinar, highlight how this can help them in a particular aspect of their lives according to the subject under discussion and what they will learn.
- Persuade visitors to take action by showing them social proof. Add testimonials, product reviews, and display ratings to convince them to trust your business.
- Use click triggers below or next to the primary CTA to clear any doubts that may arise in the visitors’ minds. Use some of the compelling triggers such as ‘unsubscribe anytime,’ ‘refund guaranteed,’ ‘what to expect,’ etc.
Place an effective CTA (call-to-action)
Since the CTA is the main element of your landing page, it should be compelling enough to encourage visitors to click on it. Choose a contrasting color scheme to make it look visually prominent and appealing. The majority of landing pages use red or green colors for the CTA buttons due to the effects of these colors on human psychology. You may try out different colors to see which one goes well with the overall color palette of your landing page.
The CTA you place on the landing page should be irresistibly good, align with your copy, and stand out from the rest of the page. Use clear and action-oriented language for your CTAs. Some attractive CTA examples on high-converting landing pages are ‘Get Your Quote,’ ‘Schedule your Trial,’ ‘Download Now,’ ‘Claim your Discount,’ ‘Register Now,’ and many more.
Don’t place links or navigations anywhere near the CTA because, obviously, you wouldn’t want visitors to be distracted anywhere else.
Add powerful visuals
Visuals grasp visitors’ attention as soon as they land on your landing page. Decide what type of images you want to use on your landing page: your product/service images, stock images, or illustrations. You can also mix and match different visual graphics.
Since visuals instantly convey your brand’s message, you need to be careful when adding these. Use high-quality visuals that blend nicely with the page’s overall theme and offer visitors a visual story of your offerings. Use images that are clear, quick to load, have HD effects, and are responsive across all devices.
Optimize the landing page
Most of the time, marketers are not concerned by the search engine ranking of the landing page as the traffic mainly comes from the marketing campaigns. However, it is a good practice to make your landing page SEO-friendly by writing SEO-optimized content, adding keywords, meta description, title tag, and alt text to images, and don’t forget to optimize the images for speed on search engines; otherwise, they will slow down the page loading speed and negatively impact the SEO score and user experience simultaneously.
Connect the domain
Once you have created a landing page, it’s time to connect it to the domain to publish it. If you already have a website with a unique domain name, you can connect your landing page to it and publish it under the main domain. You may publish it either as a subdomain, i.e., (landing-page.website.com) or as a page of the main domain, i.e., (website.com/landing-page.) You may publish as many landing pages as you want, but ensure the page name remains unique for each landing page.
Moreover, if you don’t own a website or don’t want your landing page associated with your business’s main domain, you may use the free domain provided by your landing page builder tool. However, It is suggested that you purchase a custom domain for a more professional look rather than using the subdomain offered by the landing page builder.
Connect your tech tools
Although you have successfully created a landing page at this point, it is crucial to connect it with your tech stack, such as payment processors, email marketing tool, CRM, analytical tool, social media, and PPC advertising tool. Get the fruit of your marketing efforts by passing the lead data from the landing page to the customer relationship management software. It will help your sales team follow up with the high-value leads, communicate with them, and ultimately convert them to the best of your business interests.
The landing page-building platform offers integrations to connect your landing page with tons of sales, marketing, and analytical tools. When choosing a page builder platform, check its native integrations and the third-party tools and apps you can use to connect with the landing page. For example, when you connect the landing page with an email marketing platform, the subscribers’ data is instantly captured in the platform. The analytical tools track the performance of your landing page, and reporting tools help generate the landing page performance reports, which you can use to improve your strategies.
Preview and publish
Like a website, you should preview the landing page before publishing it. Do a comprehensive check of every element on the landing page to ensure everything works properly.
Here is a checklist to follow before publishing the landing page:
- Ensure the content resonates with your targeted audience and aligns well with your page goal.
- Check your landing page for any broken links, typos, errors, or formatting issues.
- Ensure all links, buttons, and forms work as intended and the contact information is accurately placed on the page.
- Check if the form on the landing page sends the data correctly to the email marketing tool.
- Ensure that it loads quickly by using tools like Google PageSpeed Insights and test the loading speed of your landing page.
- Test your landing page on different devices and browsers to ensure that it is responsive and has cross-browser compatibility.
Once you are satisfied with everything, you can hit the ‘Publish’ button to make your landing page go live.
Tips to consider when creating a landing page for more conversions
There is no point in creating just a landing page if it doesn’t help you achieve your goal. Instead, it should be well-crafted for maximum output and success. Here are a few tips and tweaks that can help you build a successful landing page with maximum converting potential.
Match H1 heading to the meta title
When creating a landing page, the H1 heading should match the title displayed on the search engine. This ensures that visitors get what they mean.
Use CTAs strategically
Place your CTAs strategically where they will get visitors’ attention the most. CTA placement must also be considered for mobile users. Place a compelling CTA above the fold, in the middle, or anywhere at the bottom. The CTA should be visually compelling and align with the page flow.
Use bullets
Use bullet points to pen down the features and benefits of your services/products. Bullets work great to grab attention and make the content easy to scan.
Target long-tail keywords
Optimize your landing page for long-tail keywords, as they are easy to rank. Include long-tail keywords relevant to your landing page offer in your content.
Add social proof
It’s human psychology that when making a purchase decision, they look for the experiences and reviews of others with that particular business. Considering this, adding social proof such as testimonials, use cases, and reviews to your landing page encourages visitors to make a purchase decision. So, add social proof to your landing page’s body content.
Simplify forms
A form is an important element in lead capture landing pages. Your form should comprise relevant fields to capture the lead data effectively. Don’t put too many fields on the form; it can annoy your prospects and make them skip it. Keep your form short, simple, and to the point.
Fast page load speed
If your landing page takes too long to load, you are most likely to lose high-potential traffic. Since the competition is high, if a landing page loads slowly, visitors will easily be distracted, and their chances of conversions will become slimmer. Make your landing page load fast by minimizing or compressing the size of the images.
Deliver a consistent message across all platforms
Your landing page should match the message you display on your ads. For example, if you promote a 30% sale on your ad flier, your landing page should also indicate that 30% sale. Consistency keeps visitors engaged and delivers exactly what they came for. Inconsistent messaging annoys visitors, and they don’t take action, and negatively affects the brand’s online identity.
Experiment with different versions
Remember to test different versions of your landing page to see which one performs better and brings more conversions. You can conduct an A/B test on different elements on your landing page, such as the CTA, hero image, subheadings, page layout, etc.
How do you drive traffic to the landing page?
Once you have created a stunning landing page, the next most important thing is to bring traffic to it. Your targeted audience won’t find it themselves until you promote your landing page on the right channels through practical methods. Moreover, it’s not just about bringing traffic but driving a stream of the targeted audience who can relate to your offerings and are most likely to convert. To make your marketing funnel successful, it is important to know the traffic resources relevant to your business and how to leverage them.
Paid search engine traffic
One of the most compelling ways to bring traffic to your landing page is through paid advertisement on the search engine, mainly Google. It involves bidding on specific keywords and paying a fee each time a user clicks on your ad. Marketers create ads and display them to the targeted audience based on keywords, browsing history, demographics, geographic location, interests, and behaviors. Since search ads appear on the SERPs when the user is actively looking for the solution, they will likely get more clicks, and the user will land on your landing page.
Paid social media traffic
If your target audience is on social media and relies on social media platforms to find solutions to their problems, running ads on these platforms is a great way to get traffic. You can run ads on Facebook, X, Instagram, Snapchat, and LinkedIn to target interested users to your landing page. One of the best things about these targeted social media ad campaigns is that you can target the audience before they start searching for your business. Based on their specific demographics, interests, behaviors, and even locations, you can display them a specific ad, and upon clicking it, they will go to your landing page.
Email marketing
Email marketing is the best way to nurture warmer leads by promoting your business and taking them to your landing page with a high chance of conversion. Create a compelling email template containing the link to your landing page, and send it to your interested contacts to attract them to your offerings. Since email marketing focuses on the leads who are already qualified, you may use it to promote your sales landing pages.
Organic traffic
This is when your optimized efforts come into play their role by attracting the targeted audience to your carefully crafted content. If your landing page is well-optimized with proper keyword placement and high-quality visuals, it will perform well in the search engine. The higher your landing page ranks on the search engine results, the more chances it has to get clicked by the visitors.
Bottom line
When building a landing page, keep your goal and targeted audience in mind and do your market and competitors’ research so your landing page stands out. Display your unique offers and consistently follow the messaging through the content and visuals on the landing page to achieve that particular goal associated with your landing page.
While a landing page is vital for every marketer, you can quickly build one without getting into the technical details. Choose a modern landing page-building tool like Kemo SaaS. It has a drag-and-drop, easy-to-use landing page builder designed to serve creative minds, as evidenced by its beautifully designed templates. If you think you need to go through a series of complicated steps to build a functional landing page, get your hands on our robust landing page builder, which creates a landing page without any effort.
FAQs
What are the components of a landing page?
Some of the main components of a landing page are the headline, subheading, visuals, CTA, testimonials, form, contact information, and body copy.
What are the types of landing pages?
There are different types of landing pages, each catering to a specific goal. Some popular landing pages are click-through landing pages, lead generation landing pages, pre-launch landing pages, event registration landing pages, sales landing pages, webinar landing pages, and thank you landing pages.
What is the importance of a CTA on a landing page?
A call to action, or CTA, is one of the most critical elements of a landing page that convinces users to take action. The specific text written on it guides the visitor to take the desired action, such as signing up, downloading, or purchasing. It may also create a sense of urgency by displaying a limited-time offer so the user clicks on it. A clear, compelling, and well-designed CTA on a landing page guides visitors toward your desired outcome maximizing conversions, and directly contributes to your landing page’s success.
Can a landing page replace the website?
A landing page is a valuable tool, but it cannot typically fully replace a website. A website serves as a central hub for your business, providing comprehensive information about business, products or services, company background, and contact details. Landing pages, on the other hand, are more focused on achieving a specific action, such as capturing leads or making a sale. For most businesses, a combination of a strong website and well-crafted landing pages is ideal to achieve their marketing goals.
How long does it take to build a landing page with Kemo SaaS?
You can build an effective, compelling, and interactive landing page with Kemo SaaS builder within a few clicks. We have multiple niche-specific templates, and you may choose one based on your design requirements and goal to create a stunning landing page quickly.
How can I drive traffic to the landing page?
You can drive traffic to the landing pages via email marketing, influencer marketing, paid ads on search engines and social media, or organic means.
What is the best way to create a landing page for a beginner?
A simple and effective way for a beginner to create a landing page is to use a landing page builder. At Kemo Saas, we offer a drag-and-drop builder, pre-designed templates, and built-in optimization features, making it easy to create a beautiful yet professional landing page without requiring any technical skills. Pick a template, customize it, add CTA and images, and fill the page with content, and your landing page is ready to go live.
Can I create a landing page without a website?
Yes, you can create a landing page without a website. A landing page is a standalone web page, can work independently, and doesn’t need a website to function. Many landing page builders offer domain and hosting options, allowing you to create and publish a landing page independently.
Is it necessary to add navigation to a landing page?
Generally, it is not recommended to add navigation to a landing page as navigation can distract users. While the purpose of a landing page is to focus the visitors’ attention on a single goal to drive conversions, having a navigation bar can negatively impact the goal. However, you may consider adding a navigation bar to multi-step landing pages or when you have complex offers, and the visitors require more information to go through.
