How to Build eCommerce Website?

An e-commerce website allows your business to expand on a higher level and gives it recognition even if you have not established a physical store. According to Statista, 43% of shoppers browse the internet to research the products they want to purchase. It has made it crucial for retail businesses to establish an online identity and a full-fledged e-commerce store website if they want the maximum potential customers to buy their products.

With an e-commerce website, you can offer your customers an unparalleled shopping experience, get more control of your branding and selling, and earn revenues in ways that are not possible otherwise.

If you want your retail business to participate in the ever-evolving world of e-commerce, you need a functional e-commerce website. Here, we have discussed how to build an intuitive e-commerce website, tips to elevate its performance, and everything you should know as an e-commerce store owner.

What is the need to create an e-commerce website?

If you want your retail business to thrive in today’s digital realm, it is important to have a strong online identity, which is possible through an e-commerce store site. Not only that, but an e-commerce store website helps you acquire new customers, offer them unique shopping experiences, strengthen your brand identity, and generate increasing revenue.

Here are the reasons why an e-commerce website is an absolute necessity for your retail business.

Reduced operational expenses

Unlike a physical store, you don’t have to manage your e-commerce store with a workforce. Cut down on staff expenses by displaying every product on your website and integrating a virtual assistant that handles customer queries and provides customer support. Steer clear your budget from operational costs of a store such as electricity, staff salaries, monthly rent, etc.

Reach new buyers

It is difficult for businesses to reach wider audiences with only a physical store. For startups, bringing in new buyers is not easy, especially when your targeted shopper has already shown interest in your competitors. The only thing that can help you bring new potential customers and expand your business reach is an e-commerce website. By getting your product catalog online and targeting customers, your business can do wonders that are not possible with a physical store alone.

Strengthen brand identity

If you are selling your products on an online marketplace, you will have to face certain limitations; for example, you may not display your logo and do your branding, you may not directly market to your targeted audience, and above that, most of the customers may not even aware of your business existence and consider your products belong to that particular marketplace. Under such circumstances, it is difficult for any business to thrive, so the need for an independent e-commerce website becomes pivotal to having your business brand identity.

With an e-commerce website, you reach your targeted customers with your brand name, take complete control of your store, market your business and products, offer discounts, and create a long-lasting impression of your brand.

Know more about your audience

Knowing your audience, their interest in your business and products, and preferences is essential so you may get more sales. An e-commerce website lets you easily track your customers’ behaviors, what they do on your website, their engagement with your products, their pain points, which products they like the most, feedback from the buyers, and much more. The user data you gather through your e-commerce website can help you make decisions to improve your offerings, customer interactions, and conversions.

Offer unique shopping experiences

With an e-commerce website, you can offer your customers a more personalized shopping experience. A website makes you aware of your potential customer’s journey and which products they are interested in. Based on these insights, you can offer personalized product recommendations that they may buy. You may offer discounts, referral bonuses, loyalty programs, or other opportunities that encourage customers to purchase more from your store.

How to build an e-commerce website?

An e-commerce website differs from a basic business website because you have to display your product catalogs along with their descriptions and pricing, add the cart and buying functionality, integrate the payment options, add the shipping solutions, and specify the refund policies. Today, building an e-commerce store website is easier than imagination, thanks to our e-commerce platform at Kemo Saas, as we offer built-in features to create, manage, and run an online store.

While choosing an e-commerce platform, it is important to narrow down your requirements and goals and do competitive research (more on this below).

Whether you are building an e-commerce store for your cosmetics brand or creating a site for your service-based business, here are the steps to help you build a functional e-commerce store site.

Choose domain and hosting

A domain is your store’s online name. It is the address that users enter on their browsers to access your website. Since a domain name leaves a long-lasting impression on visitors and closely resonates with your business offerings, it should be unique, branded, relevant, short, and easy to memorize.

When choosing a domain name for your site, keep in mind a few considerations such as:

  • It should be short, sweet, simple, unique, branded, and related to your business. For example, for an e-commerce website for sportswear, don’t use a domain name that makes the users think of a skincare or kitchen accessories website. Use something like ActiveWear.com, FitStyle.com, SportZone.com, GearUp.com.
  • Avoid using numbers, underscores, commas, etc., in the domain name, as they are not user-friendly and can misguide users.
  • Try to use a domain with a .com extension, as it is widely recognized as a professional website with the highest trust rate.

Once you have chosen a domain name, the next step is choosing a web hosting plan to host your e-commerce store’s data and files on the server. Choose a hosting provider with fast servers and reliable uptime, as well as strong security measures to protect your website and customer data. Also, ensure the hosting provider has excellent customer support to assist you with any technical issues and the hosting can handle increased traffic as your business grows. Several web hosting providers offer low-cost hosting plans, but they might not be reliable and have limited capabilities. So, you may need to choose a paid hosting plan and type. You may choose shared, dedicated, VPS, or cloud hosting, depending on your requirements and budget.

Most platforms offer both domain and hosting combined in their plans, while some require purchasing domain and hosting separately and connecting them. When choosing a domain and hosting, do your proper search and compare different domain registrars and hosting providers, and consider your budget, future growth, and ease of use of the platforms.

Choose an e-commerce website-building platform

The e-commerce website-building platforms have made it convenient to build an e-commerce site without any hassle. You can develop a stunning e-commerce store within the platform, add functionalities and features, and install plugins. They also offer tools for marketing and managing sales and also for tracking and managing inventory.

You can use a website builder to build your online store, or if you have already developed a website in WordPress, you can install the WooCommerce plugin to transform your website into an online store. Install the plugin and create an e-commerce store setup within a few clicks.

To choose an e-commerce platform to build your e-commerce store, here are some key factors to consider;

Feature-enrich: The platform should handle your product catalogs, support your payment methods, integrate with multiple payment gateways, and manage shipping, tracking, inventory, and orders, and handle store complexity.

Scalability: Choose a scalable e-commerce platform that easily handles your business growth and increased traffic. A scalable platform accommodates business growth, handles peak periods, makes your business adaptable to changing market trends, and proves to be a cost-effective solution in the long run.

User-friendliness: The platform you choose to build an e-commerce store should have a friendly interface so you can easily create a store that stands out. A friendly platform has fewer chances to stumble users while setting up a website, so they can achieve a satisfactory user experience without any interruption. Moreover, it is important to choose an e-commerce platform that offers round-the-clock support in case you encounter any issues.

Cost: The cost of an e-commerce platform can be a concern for those who are just starting to create an e-commerce store. Choose a platform that offers multiple pricing plans and fits your budget. Also, consider the additional expenses before committing to a platform so you can avoid facing the unexpected price rise.

Security: Data security, backups, and protection from malware are essential for an e-commerce website. The e-commerce platform you choose should offer world-class security and data protection so there are zero to minimum chances of data loss, theft, and vulnerabilities.

Multi-channel selling capabilities: If you plan to expand your store in the future, choose a platform that allows you to manage your sales across multiple channels, including social media.

Responsiveness: While most shoppers use mobile devices to shop, your e-commerce website should work, look great, and be easy to navigate on mobile devices as well. Choose an e-commerce platform that offers responsive templates so all elements of your website can adapt to every screen size.

Popular e-commerce platforms

Here are some popular platforms you may choose to develop your e-commerce website.

Kemo SaaS: An intuitive e-commerce platform that lets you build an e-commerce site and manage all its features and functionalities, even if you are a beginner.

WordPress: WordPress is the most popular CMS, allowing you to build an e-commerce website with as much customization as possible.

Wix: An all-in-one website builder that is beginner-friendly, easy to customize, and offers extensive functionalities.

Hostinger: A comprehensive website builder that allows you to seamlessly add e-commerce functionality to your website and build your e-commerce store within a few clicks.

Design your e-commerce website

Next comes the real work of designing your e-commerce website. The design of your e-commerce website directly impacts how visitors will look at your store, interact with it, and perceive your business.

Plan the design elements

Planning colors, fonts, and other branding elements thoughtfully before getting into the practical work saves a lot of time. Everything should be combined compellingly, from visuals to placement to layout and colors, to attract your targeted customers. A well-crafted branding strategy helps e-commerce businesses stand out.

Pick a theme or template

Whether using a website builder or CMS like WordPress to build your e-commerce website, you can choose from numerous professionally designed templates and themes. You can create your store website using pre-made templates and customize it just as you want.

Customize the template

Use fonts and colors that align with your business logo and branding. Add buttons at the right place, for example, to view a single product page, add product(s) to the cart, view the cart, and make the payment. The buttons should be clear, easy to identify, and clickable. Design the footer of your e-commerce site in a way that offers information and smooth navigation to visitors. It may include your business logo, social media icons with links, contact information, email sign-up, display accepted payment methods, customer service information, link to the return policy, and a copyright notice.

Add web pages

Edit or add the essential pages, such as home, shop, about, contact, product categories and subcategories, single product, checkout, etc. You can check if these pages are already available in the e-commerce-compatible template or if you have to add these. (more on this below)

Navigation or Menu

Your website design should be intuitive and modern, and its navigation should be organized so

visitors can easily find what they are looking for. You may add a vertical navigation bar, horizontal navigation bar, mega menu navigation, or sticky navigation to help the user navigate the site easily. You may also add critical user-based links such as registration/signup, cart viewing, favorite products in the menu, etc.

Search bar and filters

You should also add a search bar somewhere at the top of your website so the users can search if they have something specific in their mind and find their desired products. Moreover, add filters to your product category pages, shop, or pages where multiple products are displayed. So, the users can filter products based on specific criteria such as category, subcategory, brand, price, color, size, volume, weight, capacity, ingredients, rating, popularity, material, features, etc.

Add e-commerce website pages

The core purpose of your store website is to display products and sell them online. So, you need to create product pages. However, you also need additional pages that are important for users and search engines to understand your business and website. So, if you’re wondering what pages you should create or must have on your website, the following are the core pages of an e-commerce website, so don’t forget to add these pages:

Home Page

Home is your website’s primary page or root. It is the page where the user lands after entering your e-commerce website URL on the browser. Since it is the first page of your site, it should tell visitors about your business, provide essential information, and encourage them to explore your website further.

Populate your homepage with SEO-friendly content to make ranking on the search engine easy. You can display your store’s new and most important products and any offers and discounts on your homepage to highlight them. You may even add product videos in action, customer reviews, or anything that produces a positive impression immediately. It should load quickly and have high-quality graphics, clear messages, quick links, and navigation to make it easier for visitors to explore your website and find out what you have.

Single Product Page(s)

You just cannot think of developing an e-commerce website without creating product pages; the product pages are the core pages of a store website. Not just the development of the product page, but the well-optimized product pages that increase conversions, encourage customers to cross-sell and upsell, and also rank high on Google. Since people cannot try the products first on an e-commerce store, the only source of information for them is the product pages and what is on them, including product details, reviews & ratings, etc.

The product listings should be comprehensive to encourage potential customers to purchase, so they should include the following elements:

Product title/name: The product title should explain the product, and the label given to the product to best represent the product. You can also add keywords to your product title for search engine optimization — for example, Nike Alphafly 3 Blueprint, Women’s Road Racing Shoes.

Product description: Write the features, specifications, usage, material, and benefits of the product. Tell your potential customers how your products can benefit them. Keep the description simple, easy to understand, and not complicated. You may also use this space to add the targeted keywords to improve your product page ranking on the search engine.

Product images: Your customers want to see what they will get, so provide them with high-quality images of your products. Add multiple clear, high-quality pictures of the product and keep them the same size. Show all product images in a gallery on the product page. When capturing product images for your e-commerce site, take them from all angles in the best lighting and upload photos of each product variant if they come in multiple variants.

Product variation: If you offer more than one product variation, display all of them on your product page and make it easier for the shopper to choose the variant of his choice. Show all the product variation parameters, such as color, size, material, scent, flavor, price, model, etc., and give shoppers the choice of picking the desired product variant.

Pricing & payment method(s): Provide clear and concise pricing and payment information for each product to turn interested visitors into customers. This helps eliminate any possible confusion that might arise among the visitors and encourages them to make the purchase. Write the product price, and if you have different prices for different product variations, the price should change accordingly when the user selects a different product variation. Also, display the accepted payment methods, such as credit/debit card, digital wallet, PayPal, installment payments (if you offer), payment with Biometrics, COD, etc.

CTAs: A clear and descriptive call-to-action is a vital element on the e-commerce website, especially on the product pages. The CTAs tell the visitors what they should and can do next, for example, Add to Cart, Buy Now, View Cart, Sign Up, Wishlist, Compare, Subscribe, Claim a Discount, Learn More (usually when you’re offering installments), Read Reviews, Watch Video, etc. The CTA should be clear and concise, easy to identify, bright in color, strategically placed, and action-oriented to encourage more visitors to take action.

Delivery details: The inability to know delivery details is one of the common reasons customers abandon purchases on an e-commerce website. Add the delivery charges, estimated delivery time, and other vital information regarding product delivery on each product page. Make it easy for customers to determine when they will receive their orders and give them a transparent online shopping experience on your e-commerce store.

Related products: Displaying related products not only markets your products but it is also a great way to clear out the old stock and maximize conversions. The top e-commerce sites add related products as it is a vital marketing strategy and is proven to increase order value.

Recently viewed products: Recently viewed products give shoppers a list of the products they have recently viewed on your website when browsing. With cookies and tracking scripts, the data of the recently viewed products is stored. So when the user visits the website the next time, the cookies retrieve the stored information and display the products he viewed on his last visits. You can show recently viewed products on your single product pages, category pages or even homepage.

Product bundles: Product bundling is a great way to upsell and cross-sell your products. When the shopper shows interest in purchasing a product, you may suggest related products that will complement the main product. It gives a boost to the sales of multiple items simultaneously, increases the customer average order value, and gives your e-commerce store a competitive advantage. The product bundles help shoppers create customized bundles and they can even save some bucks by ordering them.

Add scarcity: This is a marketing tactic to increase sales that creates a sense of urgency among your visitors. On your product page, you can add a countdown that shows only a few product pieces are left and urge your potential visitors to buy them now; otherwise, they will go out of stock. You may also offer a limited-time discount on your products to encourage shoppers to purchase sooner before the discount is over.

Reviews & ratings: Showing reviews and ratings from customers who have already used your products is a great way to build trust and credibility for your e-commerce site. When shopping from a website, the majority of people look for what others are saying about the product. Give your shoppers a reason to trust you by displaying customer reviews and ratings on your product pages. So, add the functionality of writing and leaving reviews and ratings for your buyers on your product pages.

Category pages

If you have an extensive product line, creating category pages will help you organize your products into different categories based on their type, specifications, purpose, etc. For example, Zara has “Woman,” “Man,” “Kid,” and “Beauty” as their main categories. And under “Woman,” they have “Partywear,” “Blazers,” “Dresses,” “Tops,” “T-Shirts,” and so forth. A category page usually contains a category name, product listings belonging to that category, product subcategories, filters, and CTA. Then, you can add all of your category pages’ links to your menu navigation for your visitors. So they can see all of your product lines and explore them easily. You can use vertical or horizontal category menus like Sephora. You may also add a brief description for each category page to guide shoppers about that particular category’s products and ranking on search engines.

Shopping Cart Page

A shopping cart is a virtual space where customers can add items when browsing your website. It is an integral part of your e-commerce website, and you should have an interactive shopping cart on your store website. It should allow customers to add as many products as they want, guide them toward the checkout process, enable them to remove any products or change the quantity, accept coupon codes, etc.

Checkout Page

A checkout page streamlines the entire process of shopping by specifying the steps a customer goes through when making an online purchase. Don’t forget to offer a smooth and quick checkout process on your e-commerce site so the customers keep coming back for more products. The customers may review their cart, enter their contact, shipping address, and billing details, add payment information, and confirm the order. You may offer multiple online payment methods, cash on delivery, digital wallet, etc., to give customers a smooth payment experience.

Customer data security should be your top-most priority, especially when they are dealing with their credit/debit cards. You may also offer the guest checkout experience to make it easy for the customers to purchase without registering on your website.

Account Page

Add a user-friendly account page on your e-commerce website to help shoppers keep useful information regarding their orders and to make it easy for them to shop again. With an account page, shoppers can create and maintain a wishlist and track their orders. At the same time, you, as a business, get a chance to turn first-time customers into loyal customers. A basic account page on an e-commerce website comprises customer information, order history, delivery address(es), recently viewed products, contact us form, order tracking, wish list, and other elements that improve customer experiences and give them a hassle-free shopping experience on your website.

About us Page

This is your space to tell your brand story, values, and mission and give your visitors reasons to connect with you and purchase from you. This not only attracts first-time visitors but also garners a strong brand reputation among existing customers. Add your brand’s unique value proposition that differentiates it from competitors. Introduce your team and collaborators (if any), display certifications and accreditations, and make the about us page develop a trusted connection with the visitors through your story.

Contact Us page

Make it easy for customers to find your contact details via a contact page where you can add your phone number, email address, physical address, etc., and even a map to your physical address. And if you have multiple physical stores, you can mention all the addresses here with a map so the user can visit the nearest store. Consider embedding a contact form so that not only people can connect and ask their queries, but you can also collect the visitors’ data for marketing and nurturing campaigns.

Refund and return policies Page

When selling products, defining refund and return policies is essential. A detailed policy page mentioning all the terms and conditions for returns and refunds makes your business transparent. This is important for customers to believe in your business and products and develop your brand reputation. You may specify the products that can be returned and the non-refundable products, the duration the customers can request for return or refund, and the procedure to apply for a refund/return.

FAQs Page

Your customers might have concerns about your products, purchasing process, and more, which you can answer on the FAQs page. There could be multiple questions regarding shipping, time, order tracking, area of coverage, international shipping, payment methods, customer information security, order modification, order canceling, warranty or guarantee, etc., that you can put here along with the answers so the customers can quickly locate them and find the solutions regarding their concerns.

Blog

Adding a blog page to your e-commerce website is a great marketing strategy, according to UxRepublic. A blog establishes you as an expert in your niche as you share useful industry insights, trends, and news, encouraging people to trust you and your products. By creating relevant content on your e-commerce website, you can attract new shoppers, keep them engaged, promote your search engine visibility, and develop a deeper connection with your existing customers, resulting in their retention.

Setup payment methods

Integrating secure payment gateway(s) into your e-commerce website is a vital part of the development process. Offer convenience to your shoppers by allowing them multiple payment options. From credit/debit card transactions and digital wallets to direct bank transfers, app payments and even cash on delivery, you may offer as many payment methods as you want.

Some website builders, including Kemo Saas, offer built-in integrations with payment gateways such as Stripe, PayPal, etc., making managing payments effortless. If your website redirects users to another website or app for payment processing, ensure their data is secure and encrypted.

Do your proper research before choosing the payment gateway(s); consider ease of integration, protecting customer payment data, and whether it works with your e-commerce platform. Also, if you serve customers worldwide, ensure your payment methods support multiple currencies and regions. The checkout process should be seamless to avoid cart abandonment.

Setup shipping solutions

Customers want their products delivered as fast as possible, which is why opting for the right shipping solutions is a must. Shipping directly impacts customer satisfaction and overall profitability. With prompt shipping and smooth delivery, customers feel satisfied and keep coming back to your e-commerce website for more products.

You should be clear about your shipping objectives, such as whether you are serving customers locally or internationally, your shipping rates, i.e., flat rate, variable delivery charges, or free shipping, the desired delivery time for your customers, which delivery services provider you will ship with, the estimated delivery date, the shipping software platform that you want to use, etc.

Test and launch your e-commerce website

Once you’ve built your e-commerce website, including product pages, images, content, shipping, and payment methods, you must test it thoroughly before launching it to the public and search engines to avoid errors and issues.

If any of the web pages take too long to load, the interface messes up on the mobile device, the images do not respond, or the navigation is not streamlined with the website design, it can cause trouble beyond imagination. In any of these instances, the potential customer will not take any time to jump to your competitor’s site to get what they are looking for.

But you can save your website from turning this nightmare into reality by testing it on multiple devices before launching it.

Home Page: Check the layout of the Home Page. Ensure that all images are displayed accurately without impacting the page load speed, links to different pages work properly, and CTAs are prominent and work seamlessly.

Search: Enter any product in the search bar and see if it displays the result accurately. Try out different search filters and search queries to see the accuracy of the search results.

Product variations: Test the product variations and check if they are properly added to the cart.

Navigation: Ensure the navigation bars, links, menus, and buttons are working correctly.

Shopping cart and checkout: Test the shopping cart by randomly adding, removing, and updating products in the cart and applying coupon codes. See if shipping calculations are accurate. Then, check where the website takes you when you click checkout. For the best check, you can place a test order on your website, add the product to the cart, go to the checkout process, and fill out the payment information and all required fields to complete the order and see if everything works as intended.

Accuracy: Ensure all the images and content are accurate and relevant to your e-commerce site. Check the spelling and grammar of your text content, as well as the placement and size of your images.

Account creation: Test the user account creation and login to ensure a smooth user experience.

Payment function: Try different payment possibilities and analyze the results. Test the order confirmation and receipt generation features.

Accessibility: Run an accessibility test to ensure that the website is accessible to every user, especially to those having physical or cognitive issues.

Cross-browser compatibility: Check your e-commerce website on multiple browsers to determine if it is accessed through every browser.

Security: Scan your website for any potential vulnerability. Identify if there is a potential security issue and resolve it immediately.

Once you have double-checked every element and aspect of your website and resolved any potential bugs, it’s time to launch it.

Promote your e-commerce website

You just cannot build a website and wait for the customer to discover it on their own only. Build marketing and promotional campaigns via emails, social media, and search engines, and let the potential customers approach your store. You can promote your business offerings in multiple ways, such as:

Content marketing: Create valuable content such as blog posts, social media posts, and newsletters and distribute it among potential customers. It adds credibility to your business and establishes its authority. Content that follows the best SEO practices can rank on search engines and make your e-commerce products easy to locate via search engines.

Social media presence: Establish a strong social media presence for your e-commerce business and maximize your revenue. Marketing your products to the targeted audience on Facebook and Instagram is a great way to bring potential customers to your site.

Affiliate marketing: This is an effective way to market e-commerce products in which the business pays the affiliate partners a specified amount of money or percentage for every purchase made through their affiliate links. Not only it brings high-potential customers to your site but also it improves the organic presence of your site. You may collaborate with social media influencers and maximize your business reach to a wider audience.

Paid Ads: If you have a budget, advertise your business on search engines and social platforms such as Facebook and Instagram to attract more traffic quickly and potential customers. Create ads about your products and make them relatable to your targeted audience. Create a compelling description, use high-quality images of your products, and place engaging CTAs. Display your ads to your target audience on search engines and social media platforms, and upon clicking it, the user will land on your e-commerce site.

Tips to elevate the performance of your e-commerce site

Congratulations, as you have just developed your e-commerce website!

Now, your website must offer great customer experiences. By offering customers smooth navigation and a seamless shopping experience, you can increase their chances of retention.

Here is how you can elevate the performance of your e-commerce website to boost its conversion rates and encourage customers to keep coming back.

  • Do not put excessive ads on your e-commerce website. Organize its elements in proper symmetry and reduce the distracting clutter.
  • Keep the website navigation comprehensive yet clean so visitors can easily see your product offerings and categories and explore your store.
  • Offer customers personalized shopping experiences such as product recommendations, communication via chat widgets, targeted promotions, etc.
  • Display use cases, reviews of existing customers, product ratings, etc., for new customers to trust you and strengthen their purchase decisions.
  • While you should put your product images on your website, you may also use high-quality stock images according to your brand aesthetics.
  • Place keywords strategically on your e-commerce website to rank higher on search engines for your products and increase traffic.

Bottom line

Building an e-commerce website is important to acquiring a wider reach for your business online. Today, it has become easier to build an e-commerce website and start selling your products directly to your targeted audience, thanks to e-commerce website-building platforms that make the website-building experience a matter of a few clicks. An intuitive and interactive e-commerce website offers customers a smooth shopping experience and helps you maximize your revenues.

FAQs

Can I build an e-commerce website for free?

Yes, it is possible to build an e-commerce website for free as various online website building platforms offer basic features for free along with pre-built free templates and hosting at no cost. However, these basic features are not favorable for an advanced e-commerce website to do business in the long run, and you have to upgrade to a paid solution to add premium features and functionalities to your e-commerce website to do business and scale.

What do I need to build an e-commerce website?

Before you start building an e-commerce website, you should have a business plan, a registered domain, and a hosting plan. If you are using a website builder, it may include domain and hosting in its plan. You need payment gateways for payment processing and tools to manage inventory. Create product listings, a checkout process, specify shipping solutions, and implement SEO to rank your e-commerce site higher on the search engine.

What are the important elements of an e-commerce website?

Some of the important elements of an e-commerce website are a navigation menu, search bar, filters, product listings, high-quality product images, CTAs, product description, shopping cart, checkout process, contact form, customer testimonials, payment integrations, social media profile integration, coupon code functionality, chat widget, security, shipping policies, return and refund policies, and much more.

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