Published Date: December 31, 2024
If you are a real estate agent working offline without a web presence, know that more than 50% of home buyers search the Internet to find their desired property.
The online web has become an extended place to find anything related to business, entertainment, information, or properties. Compared to other sectors, the real estate industry deals with a good amount of money, so it is important to have credibility to make potential clients trust you as a real estate agent.
One of the best ways to build a trustworthy presence in the real estate industry is by creating a real estate website that represents your professionalism and makes potential buyers and sellers trust you with their investments and valuable assets. While you are busy serving clients with your expertise in the real estate sector, you don’t want to spend your time and effort in the long and time-consuming website creation process. Luckily, Kemo SaaS’s real estate website builder has made website creation easier and faster beyond your imagination.
In this article, we have specified the types and benefits of real estate websites and how you, as a real estate agent, can build a website for your business that is entirely under your control.
It’s essential to know that not all real estate websites are the same, nor do they fulfill the same goals. Real estate is a vast industry, and different types of websites are created to serve different purposes, goals, functionality, and target audiences. While some websites are designed to help individual real estate agents or small real estate agencies build credibility and find new clients, others work as a marketplace connecting buyers, sellers, and agents.
Here, we have outlined the most common types of real estate websites that exist today on the internet, what makes them different, what their role is, and how real estate professionals, buyers, sellers, renters, and investors benefit from them in the real estate industry.
These websites are essential in the real estate industry. They act as a catalog where real estate properties for sale/rent are displayed. Since the core purpose of these websites is to display property listings, each listing includes in-depth details of the property, including its amenities, images, videos, prices, etc. When a buyer likes a property, he may request a tour or talk to the agent who has listed the property.
Trulia is a real estate listing website with a user-friendly interface. It displays properties available for buy and rent, with every property detailed comprehensively.
These websites are specifically created for real estate professionals (individuals or agencies) to showcase their offerings and experience in the real estate market so buyers and sellers can learn about the agent, agency, services, and listed properties. These websites are under the complete control of real estate professionals, agents, and agencies, and they use them to build identity, generate leads, and attract potential clients.
These websites usually have property listings, appointment schedulers, contact forms, mortgage calculators, advanced search functionality, CTA, professional summaries of the agents, mission & vision statements, client testimonials, any certificates and awards, and much more to engage visitors and offer them all the details regarding specific properties while also building trust and credibility.
Debbra Dobbs is a renowned real estate professional in Chicago. Her website is a perfect example of a real estate agent website where she helps clients in their buying and selling ventures.
It is the most extensive type of real estate website where real estate agents, agencies, firms, independent property sellers, or even individual property owners create their profiles, post the properties they want to sell or rent out, and find suitable buyers/renters.
Buyers can use advanced filtering to find properties, view property details, descriptions & photos, take virtual tours, calculate the mortgage, and contact the person for renting or buying.
These websites work like a bridge between buyers, sellers, and agents, allowing them to connect before meeting in person. The real estate marketplace allows anyone to create detailed property listings without needing a real estate agent.
The real estate marketplace websites are advanced, feature-oriented, and comprehensively created. They include real estate market trend reports, property valuation tools, and neighborhood information. Zillow is the largest real estate marketplace, trusted by thousands of buyers and sellers.
These websites are created around real estate investment, helping people interested in real estate investment, such as rental properties for passive income. They are stacked with all the necessary tools and features, such as investment calculators, property value estimates, community forums, guidance on return on investment, current market, etc., to help people make informed decisions and invest in real estate wisely and smartly.
Bigger Pockets is a popular real estate investing website offering educational tools and forums for investment recommendations and advice.
These real estate websites comprise property listings specifically for commercial purposes, such as retail spaces, warehouses, office businesses, etc. These websites benefit those searching for commercial properties or want to establish a business space.
LoopNet is a popular real estate website where clients can find commercial properties. There are newly launched, most viewed, and international commercial properties listed on the website, with every property page comprising detailed features, highlights, property overview, brochures, and nearby amenities.
These real estate websites revolve around residential and commercial rental properties and help landlords and rental property owners market and manage their rental properties, find potential tenants, and communicate with them. The property management websites may comprise listings of properties available for renting, tenant screening, an online portal for tenants, rent submission and collection, maintenance requests and coordination, etc.
Grace Property Management & Real Estate website is an approved property management website in Colorado that manages multiple aspects of rental properties, including marketing, lease execution and renewals, rent collection, and more.
This blog post will teach you how to create an agent/agency promotional real estate website for your business.
A real estate agent/broker/agency/business should have a website to display property listings for buying and renting, grab sellers’ attention, and provide valuable resources and information online.
A full-fledged real estate website strengthens your online presence as more people come across and learn about your real estate business. Your website works as a digital forefront where you can display your services and property listings, encouraging people to contact you.
Let’s discuss what difference a real estate website brings to your business.
Showcasing your property listings and offering valuable information, resources, and guidance on your website makes your real estate business appear credible, trustworthy, and technologically proficient. You can get an edge over your competitors by leveraging online marketing tactics in combination with your website. Clients prefer professional and technically advanced real estate people, so by creating a website, you can assure them that you’re skilled, trustworthy, and will deliver a cutting-edge experience.
A website is a great marketing tool for showcasing property listings, valuable resources, and testimonials online. Compared to traditional marketing methods, a website is a cost-effective way to promote and market your services to a broader audience in your locality. You may use SEO, targeted advertising, and social media advertising to attract more clients to your website and business.
A real estate website helps you capture new leads. You may embed online forms on your real estate website to gather prospects’ data and generate leads. And use collected data to engage with prospects in their buying journey and build relationships that result in successful deals.
With a real estate website, you can digitally display and organize property listings to appeal to buyers and tenants. The properties displayed in modern layouts, with detailed descriptions, high-quality visuals, virtual tours, interactive maps, and search filters, help grab visitors’ attention and make your real estate business stand out. Well-curated property listings make a significant difference in grabbing potential clients and closing more deals.
When visitors find all the essential information about a property on the real estate website, they are encouraged to visit the agent’s office to learn more about their desired listed property, process it, and make the deal. A user-friendly real estate website improves the user experience, increasing their chances of scheduling property viewing appointments. Since a website is accessible 24/7, so are the properties for people to view. Moreover, the live chat widget lets people directly communicate with real estate agents on the website.
Although there are several ways to create a website, using a website builder is the easiest way to kickstart your real estate website creation journey. Kemo SaaS real estate website builder has a user-friendly interface that helps you create a professional real estate website for your business, even if you lack technical knowledge and have never made a website before. We also have a large stack of tools inside our platform that you can use with your website, attract more clients, and successfully close more deals.
As we discussed above, there are several types of real estate websites. However, for this content piece, we’re focused on creating a real estate website for an agent or agency.
First, you should know what you want from your real estate website. What is the purpose of creating a website for your real estate business? What goals do you want to achieve with your website? Do you want to make an online presence for potential people to know about your business only, or do you want to sell properties online, too? How will the visitors interact with your website? Whatever your objective is, it should be specified and clear earlier.
Once you are clear on the purpose and goal, you can prepare a strong foundation for your website by conducting competitor analysis and finding sites for inspiration. Your real estate website is for your local audience and will serve your locality, so it is essential to analyze your local competition. The website competitive analysis helps you identify what your real estate competitors are doing the best on their websites and where they need to catch up. By studying several good real estate competitor websites, including their design, services, functionality, interactivity, and content strategy, you can make your website plan and strategies to make your real estate website stand out.
The next step is to plan your website’s layout, design, branding, and elements. Decide everything from fonts to colors to images, layouts, and elements in advance to give you a clear vision, avoid confusion later, stay consistent throughout, and follow a smooth website creation process. Decide features and functionalities you want to add to your website, such as forms, calculators, chat, listings, blog content, etc, and consider the design pathway. Create an efficient content strategy that resonates with your targeted audience.
As a real estate agent, you should strategically plan your website to collect leads, improve user experiences, establish yourself as a credible name in the local real estate industry, and sell/rent properties.
Once you have specified your website purpose and goal and are ready to kickstart the practical process of website development, the next step is to choose a website builder. Sign up for a modem, quick, customizable, and user-friendly website builder that helps you create your real estate website easily and quickly.
Kemo SaaS’s website builder is intuitive and friendly and comes with SEO and marketing tools that help you market your business effectively to a broader audience. Once you sign up for Kemo SaaS Ultimate or Premium plan, you can access its website builder. It comes with numerous beautiful and responsive, ready-made templates for every business niche, including real estate.
Web hosting is the space on a server where your website files are stored and are accessible to the public. So whenever a user enters the address of your website on their browser, your website files are requested and delivered from the web hosting server. A good web hosting ensures that all of your website files are accessible to the users all the time. Luckily, when you sign up for either Kemo SaaS’s Premium or Ultimate plan, you automatically acquire hosting for your real estate website. So, you don’t need to buy a hosting plan separately from a hosting provider while using Kemo Saas website builder, saving you the hosting cost.
You may build your real estate website from scratch, but it’s not beginner-friendly, nor is it opportune and favorable when you’ve multiple pre-designed templates that you can fully customize using a drag-and-drop editor. On the template selection page inside Kemo SaaS, you can search for real estate templates for your website.
You can hover over any template, preview it, and select one. While selecting a template, make sure you choose the one closest to your requirements; however, if it doesn’t, you can do everything on your website: create, delete, or edit any element, section, or page.
Once you have picked a real estate template from our pre-built repository, you should customize it according to your real business and give it your personal touch and professional look. Remember that real estate websites are highly visual, as the potential clients only believe what they see and feel.
A real estate website should contain high-quality images, 3D property tours, detailed listings, and a user-friendly interface. To adapt the template to your real estate business, here are a few core items you need to add/tweak.
Logo: The website logo displayed at the top is one of the first things that leaves an impression on visitors. A logo is your visual identity and makes people immediately recognize you and your business, playing a crucial role in the real estate industry. So, you should upload your business’s unique logo.
In the header area of your template, click the placeholder logo and upload the logo file stored on your computer device. You may implement multiple settings on your logo, such as margin and padding, opacity, alignment, size, animated effects, and more from the right sidebar.
Colors: Every website has a color scheme that it follows throughout, and so should your website. Change the website colors to match your business colors, but if you don’t have business colors, use color psychology to find the best colors for your website. Choose color palettes and schemes that best describe your business branding and are not too loud to sway visitors’ attention away. You may play with the available color palette or enter a color code. You may customize colors globally for elements on the whole website or locally for each element individually.
Typography: The typography you choose and use on your website should be professional, according to your business branding, readable, and not too congested. You can change the size and fontfaces for headlines, paragraphs, and any text element. Choose a typography combination that looks best on your real estate website and matches your business branding.
CTA Buttons: The call-to-action is one prominent element of a real estate website that guides visitors to take a specific action, so don’t forget to add them. Though you can place CTAs anywhere on your real estate, you should do it strategically throughout your website to achieve a specific outcome for a specific purpose, such as generating leads and conversions, building an email list, or improving user experiences.
Some of the commonly used CTAs on real estate websites are ‘Explore our listings,’ ‘Search Homes for Sales,’ ‘Contact Agent,’ ‘Schedule a viewing,’ ‘Get free Valuation,’ ‘Learn More,’ ‘Sign up for a Newsletter,’ etc., based on the purpose for which CTA is being used. A well-placed CTA can help real estate agents generate more leads and improve their marketing efforts.
You may use different styles of buttons for your CTA. Simply drag the button of your choice and drop it where you want. From the right sidebar, you can customize it to your liking, such as changing its text, color, size, border, font type, background, and much more.
Animations: Animations engage visitors on a website. To add visual appeal, you may add animation effects such as fade, slide, bounce, zoom, rotate, etc., to website elements. You may also add hover animations so that when a user moves the cursor to the specific web element, let’s say, the CTA, it will display the specified animated effect.
While animations are great for enhancing the design aesthetics of your real estate website, you should be careful when using them because they may reduce your website speed and affect user experience.
Navigation: Since a real estate website contains a lot of essential information, it should have clear and smooth navigation. If your website is big, use a dropdown menu to simplify the navigation and make subcategories such as residential properties, commercial properties, rentals, etc. The navigation menu should contain all the essential links, be easy to locate and responsive on desktop and mobile, and make it easy for visitors to explore your website entirely and quickly.
Social media integration: As social media reach expands daily, you should add clickable social media profile links to your website so that your website visitors can explore your social media platforms easily. Also, add social sharing buttons to your website content to make it easier for visitors to share your property listings and blog posts with people privately or on social media, increasing your real estate website reach. Drag and drop the media icons, customize their display type, alignment, icon size, etc, and add your social profile links.
A real estate website’s most critical part is its property listings. Kemo SaaS’s real estate templates come with property listing pages, so you can easily update them with your properties for buying and renting. A well-optimized property listing helps attract potential buyers or tenants and gives them comprehensive details about the property. You may even create categories for different properties, such as Bungalows, Flats, Studio Apartments, Offices, and Penthouses. This categorization helps potential clients easily find the desired house/property within less time.
Each property list on your website should have a dedicated, detailed page where the visitors will know about that property closely and build their trust in you. Here is how you can build a stunning listing page:
Header
This is the main part that encourages potential clients to explore the property more. Double-click the placeholder and enter the header title. To make your header more catchy, you may consider the following points:
Visuals
One of the most effective ways to attract clients to your property listings is by adding high-quality and accurate visuals of the property. Clients searching online for their desired property find visuals helpful, making them an essential part of a real estate website. There are several ways to add highly impactful visuals to give visitors a comprehensive view of each property.
A video tour or 360-degree view helps clients make better decisions than regular images of the property. With advanced technology, you can help clients visualize the properties closely so they are well aware of their choices.
To add images, click the plus icon from the top bar and select Images. Choose any image and drag and drop it on the page where you want. You may also upload any image or video from the right sidebar, set its alignment, add animation, or make changes as required.
Detailed description
Having a clear and accurate description of every property is essential to give potential clients a complete infroamtion of the specific property. Here is how you can create a compelling description:
Map Integration
Integrate a geographical map with the property address on it to help potential clients learn about the neighborhood and ways to commute. It will also help attract clients interested in buying or renting a property in that specific location.
To integrate a map on the property page, click on the plus icon. Click elements and drag the map to the section where you want to add it. Edit the map settings with the exact location of the property. You may choose to display maps using different views, including terrain view, satellite, roadmap, and hybrid.
Social media sharing buttons
You may also add social media sharing buttons so the visitors can easily share the property details with anyone if they want to discuss it. Simply drag and drop the social media icons by clicking the plus sign.
Contact form
Consider adding a contact form at the end of every property page to make it easier for potential clients to contact you, and increase your leads. You may embed a contact form and click Edit Form, which is displayed on the right sidebar. You may implement changes such as changing the form name, fields’ labels on the form, placeholder text, adding new fields, or changing the position of existing ones. You may enter the button action and choose to display a message upon submitting the form.
Calendar
If a client has selected an apartment or a property and wants to visit it, they will contact you via phone or email to schedule the property visit. However, with the calendar availability on your real estate website, you can help your clients schedule an appointment with you regarding property visits or consultations directly within the website without making phone calls back and forth. You may embed Kemo SaaS’s Appointment Scheduler on every property page, so if a visitor is scrolling through the property features and develops an interest in purchasing it, he might schedule the tour directly from there. You can also manage multiple appointments and give every client the right amount of time without overlapping multiple clients’ appointments.
With the Kemo SaaS appointment scheduler, you can set your availability hours so clients can schedule an appointment. You may even ask them to input their desired time and date so you may schedule a property tour with them at their convenience. You may also allow clients to schedule in-person or video appointments.
Create separate pages where you can provide informative content, such as buyers’ and sellers’ guides, and showcase the featured properties along with the necessary details. These pages provide visitors with a dedicated experience regarding their buying or selling journeys. You may also use these pages to generate leads by adding contact forms. Share local market insights and expert opinions on these pages and establish yourself as an expert in the real estate industry. You may share tips for first-time home buyers and add a home valuation tool to help sellers estimate the home value. Specify the deal closing process, including the paperwork, home inspection, and ownership transfer.
It is not just visuals and listings; you must add many other essential elements to your real estate website. For the usability of your website and to improve the user experience, you should consider adding these features:
Search functionality: People who want to buy or rent a property can have specific features in mind and are searching for the properties around those features. For example, a client might be looking for a luxury apartment while another may be looking for an apartment in a school district.
By incorporating search functionality into your real estate website, visitors can search for the desired property by narrowing their search results around their specific needs. The advanced filters shortlist the properties based on specified search criteria and only display the properties matching the criteria that interest the visitors. Some search filters you may add to your real estate website include price range, location, property type, pool, backyard, number of bedrooms, number of bathrooms, square footage, etc.
You may add advanced search filters, such as a range slider to specify square footage, lot size, property age, or a checkbox for property features. You may even add a dropdown menu for clients to select a specific locality, such as a nearby healthcare center or school district.
About Page: This is a crucial page on a real estate website where you can describe yourself, your experience and expertise as a real estate agent, share your mission and vision, list awards and certifications if you have won any, and create your profile that stands out and immediately connects with the targeted audience. The about section on a real estate website is where potential clients get to know about you even before starting working with you. So, when creating the about page, keep it relevant and honest so it can successfully establish a connection with them.
Contact Page: A contact page is an essential part of a real estate website where you can place your contact information, including contact number, phone number, office address, etc. You may also make it easy for potential clients to contact you about a specific property or to request information regarding buying or renting by embedding a contact form on the contact page.
Chat widget: Embed the chat widget on your website to make it easy for potential clients to communicate with you in real-time. Chat widget enables two-way communication between the client and you. Suppose a client wants to know an immediate answer to a question, such as the time taken in the home-buying process, documents required to buy or sell a home, or wants to know your availability for consultations or property showings, he can ask his query in the chat. The chat widget allows you to answer the query yourself in real-time. Or, you can also respond through AI via automation for the most commonly asked question. It is efficient for times, when you’re not available to answer, so the chat bot can take over. You can feed the answers and train the conversational AI bot for commonly asked questions or even add a link to a particular page where the visitors can read themselves and know the answer.
Surveys: Real estate surveys are a great way to know about the interests and opinions of your clients directly from them, capture leads, and filter potential clients. You can understand your potential clients by utilizing multiple questionnaire surveys. Some of the questions you may ask through real estate surveys are:
Consider adding suitable options that align with their needs or let them answer. Kemo SaaS survey builder helps you create surveys effortlessly and gather unlimited responses so you can understand your clients and develop strategies for them. You can add as many fields as you want to your survey form with a simple drag-and-drop.
A blog not only helps bring high-potential traffic to your website and engages visitors but also improves your site’s rankings and builds your credibility as a professional. On the blog of your real estate website, you may create blog posts around the real estate topic, leveraging the local keywords, and establish yourself as an authority in your local real estate market.
Here are some of the ideas for your real estate blog section:
Moreover, you may also send potential readers helpful eBooks, guides, or other downloadable files to keep them informed throughout their home-selling or buying journey.
Your website’s domain name is its digital identity, and your real estate website is recognized with this unique business name. The domain name is the text that a user enters into the web browser to access a particular website.
Note: In Kemo Saas, you may buy or connect your domain at any stage of website creation, before or after designing your website. It totally depends on you.
Kemo SaaS allows you to connect an already-purchased domain from a domain registrar with your website or purchase a domain within the Kemo Saas platform, transforming the complicated domain connection process into an effortless experience.
Under domains inside Kemo Saas, search for your offline real estate business name as your domain name. For example, let’s say your real estate business name is ‘PropertyPro.’ Now, when choosing a domain name for your real estate website, check for the availability of ‘PropertyPro.com.’ If it is available, you may buy it directly within Kemo SaaS. If it is not available, you may try its different variations like ‘PropertyProNyc.com,’ ‘PropertyProRentals.com’ or you may even try it with different extensions such as ‘PropertyPro.co,’ ‘PropertyPro.estate,’ ‘PropertyPro.homes,’ etc.
If you’re running your real estate business under your name, you may pick a domain name with your name and real estate industry keywords, such as properties and homes.
In general, your real estate domain name should be;
In today’s digital landscape, people who want to rent or buy a house look for online resources to get their desired options. If you run a real estate agency or work as an agent, optimizing your real estate website to appear at the top of the local search results is essential. A well-optimized website for local searches brings immense opportunities to close deals with clients successfully.
For a real estate website related to a particular locality, it is suggested to identify the local keywords that the potential clients might use when searching for a property. Use tools like Semrush and Google Keyword Planner to find the relevant local keywords. Optimize your website content and property listings for those local keywords, use meta tags to highlight the property’s unique value proposition, create meta titles and descriptions for each page, get listed in local business directories, and create and optimize your Google My Business account.
Kemo SaaS templates are built to be responsive and SEO-friendly. It also automatically compresses the images so the page loading speed does not slow down. Moreover, the built-in features offered by Kemo SaaS help your real estate website perform well on search engines.
You are coming closer to launching your real estate website, but before making it live, it is essential to test it in the Preview mode to see if it works fine across mobile and desktop devices.
Here is a testing checklist for your real estate website before publishing it.
Once everything is finalized and you are satisfied with the website’s design and functioning, it’s time to hit the Publish button.
Once you have set up your real estate website, you should promote it using different strategies and platforms to reach a wider audience.
You may create promotional campaigns to promote your website to local people and even ask local businesses to advertise it. Digital media, such as local news channels, online magazines, etc., are your allies to promote your real estate website. You may also display digital adverts, such as properties for sale/rent, to people who have been searching for real estate projects for a long time.
Use social media’s power to reach out to your targeted audience. Talk about your listings and give recommendations to people searching for a property in their locality. Send emails to your captured leads when the price of their desired property decreases to gain their interest.
Effectively promoting your website can help you leverage perks beyond your imagination. If you do not consistently market your real estate business, you miss tremendous opportunities to attract new clients.
Real estate agents have always worked hard to get the attention of potential buyers and sellers. If you are a real estate agent, broker, or realtor, you can save yourself from these struggles by enhancing your digital presence.
A real estate website gives your business the proper exposure and strengthens your online presence. It helps real estate professionals showcase their property listings to a large audience and attract more potential clients. So take the first step towards establishing a strong online identity as a real estate agent with a real estate website and show the world your professional expertise and services.
Kemo SaaS’s real estate website builder has made your website creation journey smoother and effortless by offering all essential tools under one platform. Every website made with Kemo SaaS is responsive and provides a smooth mobile experience. Whatever type of website you plan to build with Kmeo SaaS, the platform facilitates you with a user-friendly design, smooth navigation, and the core functionalities required for your website.
A real estate website provides information about the properties available for sale and rent. It helps home buyers and sellers to find a suitable deal. These websites comprise property listings based on specific locations and features. You can get helpful information regarding your local real estate industry and search for properties based on specific criteria through a real estate website.
There are multiple types of real estate websites, such as:
A real estate website gives your business a solid online presence, builds authority, credibility, and trust with potential clients, and eventually attracts potential renters and buyers. When all listings are organized in one place, it becomes easier for potential clients to browse them to find the desired property type. A real estate website is the perfect place to display clients’ testimonials, display your professional expertise, and foster strong relationships with clients.
If you are a real estate agent and want to showcase property listings on your website, it should comprise features such as property listings with descriptions, high-quality images, virtual tours of the property, contact forms, search bar and filters, surveys, forms, appointment schedular, and map integration.
Yes, it is possible to earn revenue through your real estate website. You may charge fees for listing properties, display ads from real estate advertisers, offer premium subscriptions, offer real estate consultation services, or offer online courses on investment, property buying, selling, etc.
You don’t necessarily require technical skills to build a real estate website. There are no-code website builders like Kemo SaaS that help you create a real estate website within a few clicks. Kemo SaaS offers ready-made, niche-specific templates that make creating a website breeze. Just pick a real estate template of your choice and customize it with the help of a drag-and-drop editor.
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